Top 5 Beauty Retail Apps in Europe: Q1 2025 Performance

The first quarter of 2025 saw significant activity across the top beauty retail applications in Europe on a unified platform, combining insights from both iOS and Android. Here's a closer look at how these apps performed, based on data from Sensor Tower.

Mein dm experienced a robust start to the year with weekly downloads peaking at approximately 297K in mid-January. However, downloads trended downward toward the end of the quarter, reaching around 170K by late March. The app maintained a strong user base with weekly active users fluctuating between 7.8M and 9.1M.

SEPHORA - Maquillage, Parfum saw a gradual decline in downloads from 184K at the beginning of January to about 128K by the end of March. Weekly active users also showed a slight decrease, starting at 2.7M and dipping to 2.4M before recovering to 2.5M.

Gold Apple: beauty store showcased variability in downloads, with a notable spike to 239K in early March. Active users saw an upward trend, increasing from 4.8M to a peak of 6.6M, before settling at around 5.4M by the quarter's end.

Notino: profumi e cosmetici recorded a spike in downloads, particularly in February, peaking at approximately 215K. Active users remained relatively stable, fluctuating around the 1.9M mark, with a slight increase to over 2M in March.

ЛЭТУАЛЬ: косметика, парфюмерия had a dynamic quarter, with downloads rising to 209K in early March. The app's active users saw significant growth, especially in February, reaching over 3.9M before declining to 2.3M by the end of March.

For more insights into app performance and market trends, visit Sensor Tower.